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What is dopamine?

Dopamine is a media company of Grupo Salinas, focused on the creation, development and production of highly original content for global platforms, under any type of management, business model, and partnership.

We are a one-stop-shop, because we curated stories, we work with the best producers, and we have the financial skills that position us as a unique overture in the Americas.

Content Code:

Dopamine emerges with the determination to revolutionize content in Spanish from Mexico to the world. We don’t follow trends, we make them. We are disruptive. We are here to tell the stories no one else has dared to tell, but we are also the inheritors of narratives and values that link generations of grandparents, parents, and children. We will gather those links to take them to the next level –to the interconnected glocal world, in search of nextalgy. We will tell our stories because they matter. And we will deliver them full of dopamine.

Inspire We aim to illuminate the attention of the audiences and hoard up their minds.

Dose We produce in all formats stories based on the individual needs of the audiences.

Stimulate Cybernate breakthrough technologies so they can stay available anywhere, anytime.

Innovate In the generation of content, in the form of storytelling, in the way of being irreverent, challenging audiences to different emotions.

Vision

To be the leaders in the market of emotions and distribution platforms, in a framework of the economy of attention and digital taylorism.

Mission

To be the most innovative, international, and far-reaching company of premium content management from Mexico.

Projects

Storytellers

Press

Get in touch

Email: info@dopamine.mx
Address: Periferico Sur 4118, Fuente del Pedregal, 14140 Ciudad de Mexico, CMDX

MARY MAGDALENE

60x45’

Historical Drama

Mary Magdalene, a friend of Jesus. An outstanding disciple of the Messiah in a circle of men. A key figure of the Gospels comes to life in this series. A woman ahead of her time, courageous, brave enough to love a Roman, incapable to betray her people. The one who stayed at Jesus’ feet at the cross when almost everybody had fled. This is her story. She finally rises with her own light, from a darkness that remained for centuries. This is the first Dopamine series, co-produced with Sony Pictures Television

HERNAN, THE MAN

8x45’

Historical Epic Drama

In 1519, Hernan Cortes landed with five hundred soldiers on the Mexican coast, they never imagined how the world was about to change. On the 500th anniversary of the Encounter, a three-dimensional honest view on a man marked by his gray areas and a vision of America. The father of miscegenation in Latin America.

THE DOPAMINE EFFECT

We are named for a molecule called Dopamine, a neurotransmitter that triggers powerful emotions in people – much like the stories we tell. This is The Dopamine Effect.

With the help of an audiovisual dream language, the story and purpose of the company is told using nine characters, both male and female, each holding an object symbolizing an element of the Dopamine Effect.

Dopamine and Onza announce agreement to produce a series about Hernán Cortés

This historical production will unite capacities on both sides of the Atlantic

Los Angeles, CDMX, Madrid. May, 2018. - Dopamine, the Mexican audiovisual content company property of Grupo Salinas focused on story development and production for global platforms and Spain’s Onza Entertainment, of Grupo Onza and multi-awarded for El Ministerio del Tiempo (The Ministry of Time), have reached an agreement to bring to the screen a historical production centered on the figure of Hernán Cortés, uniting capacities on both sides of the Atlantic.

"This is a series whose format has been conceived by Dopamine as part of our new vision for content and openness to other business models. The upcoming 500-year anniversary of the encounter between two worlds is an opportunity to reexamine this point in history and there is no better way to do so than with Spanish partners who are able to add culture, points of view, talent, experience and resources throughout development and production," explains Fidela Navarro, CEO of Dopamine.

José María Irisarri, president of Onza, comments: "joining this project is a great opportunity to deepen our production and internationalization strategy. The fifth centenary represents a unique historical moment for a great fiction series about the historical figure of Hernán Cortés. We are also very excited to start a co-production relationship with Dopamine. I hope this is the first of many projects together."

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

About Onza

Onza is born from the idea of merging the transforming capacity of creative talent with the value of strategy and business management.

Onza Entertainment promotes a production model in close collaboration with creative talent. We believe in the high creativity capacity of the fiction, entertainment and factual creators of our country and we work with them to develop their projects.

Media Contact:

Miguel Ángel Oliva – CMO

mao@dopamine.mx

Amaya Muruzábal and Gabriela Valentán joins Dopamine

Amaya Muruzábal to head content creation and direction; Gabriela Valentán to head production

Los Angeles, Mexico City, Madrid. May 2018.- Dopamine, the new audiovisual content company owned by Grupo Salinas focused on creating, developing and producing stories for international platforms, announced today that Spanish script doctor, Amaya Muruzábal, and Mexican executive producer, Gabriela Valentán, have joined the company’s team to serve as Chief Content Officer and Chief of Production, respectively.

Amaya Muruzábal has strong expertise directing large groups of writers for a diversity of international entertainment and fiction formats, particularly for short series, which she has also created. Amaya served as development director at companies including La Competencia TV and Señor Mono in Spain, and has worked as script doctor for a number of high caliber film directors.

On the other hand, Gabriela Valentán, is one of Mexico’s most experienced independent and executive producers with a solid track record in fiction work for the Mexican and US Hispanic markets. She has collaborated in a variety of bio series, drama series, and documentaries for Bravo Films, Canal Once, Argos, Lemon Studios, Discovery, HBO, Sony Entertainment Television, Telemundo, and Televisa, among others.

“This announcement becomes a great milestone, as it is the first time in Mexico that we have two very talented women heading up key executive roles in this type of company. Amaya and Gabriela have outstanding experience and a solid understanding of the methodology, sensitivity, freshness, vision, and passion required by the new contents from Mexico to the world,” said Fidela Navarro, Dopamine CEO. “They deserve a challenge such as this one because they are exactly the type of professionals who will give it their all to provide good content.”

Amaya Muruzábal holds a degree in journalism and a doctoral degree in audiovisual communications from Universidad de Navarra in Spain. She has earned several awards, including one from the Catalonia Audiovisual Council in Research.

Gabriela holds a degree in filmmaking from Escuela Internacional de Cine y TV (EICTV) in San Antonio de los Baños, Cuba. She also studied dramatic literature and theatre at Mexico’s Universidad Nacional Autónoma.

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

Media Contact:

Miguel Ángel Oliva – CMO

mao@dopamine.mx

Dopamine Announces Two New Strategic Positions in the Company

José Miguel Barrera joins the team to serve as Chief of International Business Development and Miguel Gutiérrez as Chief Strategy Officer

Los Angeles, Mexico City, Madrid. May 2018.- Dopamine, the new audiovisual content company property of Grupo Salinas, announced today an important step forward in the consolidation of their team of internationally minded experts. The company informed that José Miguel Barrera was appointed Chief of International Business Development and Miguel Gutiérrez as Chief Strategy Officer, both executives providing the organization with solid experience in international business.

“José Miguel Barrera and Miguel Gutiérrez are excellent professionals with a passionate entrepreneurial drive. They are boundless and equally creative. José Miguel Barrera, from our offices in Madrid will be responsible for extending our reach, seeking out opportunities, new partners, and new business arrangements,” explained Dopamine CEO, Fidela Navarro. “Miguel will then design these models, strategically curating the intellectual property derived from them,” she added.

José Miguel Barrera has served as international business director for important Spanish companies, including Grupo Ganga and Grupo Secuoya. He has extensive experience in negotiations and content distribution for films and TV, and holds post-graduate studies in Cinematography Production from Madrid’s Escuela de Cine y Audiovisual de la Comunidad de Madrid (ECAM). He is also known for his academic track record, teaching different specialized industry courses at a number of academic institutions.

Separately, Miguel Gutiérrez, the new Chief Strategy Officer, is a graduate of Mexico’s Escuela Libre de Derecho law school. For nine years he served at Grupo Televisa as IP Director, developing the necessary frameworks for acquisitions and new technologies. He has served in a number of committees such as with the World Intellectual Property Organization (WIPO) and as a speaker at the Inter-American Association of Intellectual Property (ASIPI) and the International Confederation of Societies of Authors and Composers (CISAC).

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

Media Contact:

Miguel Ángel Oliva – CMO

mao@dopamine.mx

Dopamine Appoints Miguel Ángel Oliva as Chief Marketing Officer

Miami, Mexico City, Madrid. May 2018.- Dopamine, the new audiovisual content company focused on story development and production for global platforms, announced today the appointment of Miguel Ángel Oliva as Chief Marketing Officer.

Miguel Ángel Oliva will be responsible for global positioning of the company and its premium contents in markets including the US, Europe, and Latin America. “Multi-platforms, original series and new audiences are calling for unique promotional strategies, along with a very particular type of story telling, that is both creative and enticing. Miguel Angel brings that experience and the necessary dopamine to provide our partners and clients services and solutions that are optimal to face those challenges,” said Dopamine CEO, Fidela Navarro. “He is an entrepreneurial professional, modern and passionate,” she added.

The new Dopamine team member has worked in leading global companies including Pfizer, American Express, and Eli Lilly & Co. He spent the greater part of his professional career in the audiovisual industry, as Public Relations and Corporate Communications Vice President at HBO LATAM, where he oversaw all internal and external communications, in addition to promoting original series including Game of Thrones, Trueblood, and Girls, to list a few. In 2014 he founded his own marketing and public relations firm, The Olive Tree PR, where he currently serves as board member.

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

Media Contact:

Yazmín Rojas

Dextera Communications

yazmin.rojas@dextera.com.mx

Dopamine Announces New Appointments

Susan Rivera and Luis Fernando Paredes appointed Dopamine Chief Market Intelligence Officer and Chief Financial Officer respectively

Los Angeles, Mexico City, Madrid. May 2018.- Dopamine’s team continues to grow with the incorporation of Susan Rivera, now serving as Chief Market Intelligence Officer and Luis Fernando Paredes as Chief Financial Officer, both professionals with a strong track record and solid experience in the entertainment industry.

Dopamine CEO, Fidela Navarro, shared the information commenting on both professionals and their work, “research is a key aspect for our contents and the platforms we produce. We must closely follow trends, deepen our understanding of different themes, and analyze every client, reflecting upon the results we obtain. Clearly, Susan’s talent will add great value to our projects. Likewise, Luis and the insight he provides in building, planning and executing our projects will be essential to our new business model.”

Susan Rivera comes to the job with 19 years of experience in content intelligence, programming, and acquisitions at companies such as TV Azteca and Fox Latinoamérica, as well as for platforms such as Totalmovies’s OTT, where she collaborated regionally positioning the brands throughout Latin America.

Luis Fernando Paredes, now serving as Chief Financial Officer worked in a number of first level positions in Grupo Salinas business units, including strategic planning, finance, and budgeting. Prior to the new job, he served as Operations Director for local television stations and Regional Director for facilities in Mexico’s northern region.

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

Media Contact:

Yazmín Rojas

Dextera Communications

yazmin.rojas@dextera.com.mx

The International Academy of Television Arts & Sciences and DOPAMINE have chosen Spain as host country

For the first time ever, the Semi-Final Round of Judging for the 2018 International Emmy® Awards Competition in the Short Form Series category has taken place in Madrid

Madrid, September 13th, 2018. - DOPAMINE, the international audiovisual company of Grupo Salinas, dedicated to the development and production of stories for global platforms, and The International Academy of Television Arts & Sciences, the organization that awards the highest accolades to television programs created around the world, the International Emmy® Awards, have chosen Madrid, for the first time, as their venue for the Semi-Final Round of Judging in the Short Form Series category.

“Spain has been chosen as host due to its great contribution to the Short Form Series genre worldwide. The celebration of this event is part of Dopamine's continued efforts to contribute to the establishment of Spain as a significant content generator hub in the region" says Fidela Navarro, Chief Executive Officer of DOPAMINE.

A selected panel of 12 TV experts and industry elites from Spain viewed and rated the entries. It took the panel 6 hours of intensive judging to evaluate the selected short series, followed by a cocktail at the Santo Mauro Hotel, a beautiful and classic venue that has become a landmark of the city in terms of its architectural beauty.

“We are extremely proud and delighted to participate in an event as prestigious as the International Emmy® Awards, which recognizes excellence in television production” “The fact that Dopamine, a mexican company, has participated in this event clearly shows our commitment to European Industry”, adds Fidela Navarro.

The International Emmy® Awards are presented each year since 1973 by the International Academy of Television Arts & Sciences, an organization that judges television programs produced and initially aired outside the United States and rates the different genres produced for the small screen.

Complete list of jurors (in alphabetical order):

- Mr. Benjamín Vicuña – Actor
- Mr. Fernando López-Puig - TVE
- Ms. Gabriela Valentán – Dopamine
- Mr. Ignacio Corrales – Atresmedia
- Mr. José María Irisarri – Onza Partners
- Mr. José Velasco – Zebra Producciones - Mr. Julián de Tavira – Dopamine
- Ms. Macarena Rey – Shineiberia
- Ms. Mar Saura – Actress
- Mr. Miguel Ángel Muñoz - Actor
- Mr. Miguel Salvat – HBO Europe
- Mr. Ramón Campos – Bambú Producciones
- Mr. Ricardo Carbonero – Amazon Prime Video Spain - Ms. Sonia Martínez – Atresmedia
- Ms. Teresa Fernández Valdés – Bambú Producciones

About the International Academy of Television Arts & Sciences

The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 60 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy's yearly schedule of events includes the prestigious International Emmy® Awards held in New York, The International Emmy® Kids Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy® World Television Festival and Panels on substantive industry topics. The International Academy of Television Arts & Sciences recognizes excellence in television produced outside of the United States, as well as US Primetime programs produced in languages other than English, with the prestigious Emmy® Award. Currently celebrating programming across varied areas including: Arts Programming, Current Affairs, Comedy, Documentary, Drama Series, News, Non-Scripted Entertainment, Telenovela, and TV Movie/Mini-Series, it also recognizes excellence in Performances, Kids programming and Digital. For more information, go to www.iemmys.tv

About Dopamine

Dopamine is an audiovisual company property of Grupo Salinas focused on creation, development, and production of original content for global platforms, under a diversity of management, business, and third-party agreement models.

Dopamine is a one-stop shop curating the best stories, working with leading producers, and providing the financial capabilities required to position it as a unique offering in the Americas.

Media Contact:

The International Academy of Television Arts & Sciences
• Eva Obadia eva.obadia@iemmys.tv USA 212-489-6969
• Dopamine
• Miguel Ángel Oliva - CMO
• mao@dopamine.mx
• INFLUENCESUITE (PR Agency for Dopamine in Spain)
Laura Esteban – laura.esteban@influencesuite.com +34 649 069 684
Mayte González-Gil – mayte.gonzalez.gil@poweraxle.es +34 619 284 868